You should also use an alternative greeting if you are not sure of the proper spelling of the recipient’s name, as it will come off as unprofessional to spell their name incorrectly. Using ‘To Whom It May Concern’ is a good alternative as it shows professionalism. Cover letter: When you’re writing a cover letter to a hiring manager or employer, you may not initially know their name(s).Be sure to ask for the potential customer’s name in your email so you can properly address them in future correspondence. Response to a prospective customer: If you receive an email or automated message from a potential client and the email does not include their first and/or last name, using ‘To Whom It May Concern’ is a more generic yet formal salutation to consider using.The following are several instances in which it would be appropriate to use ‘To Whom It May Concern’ as a salutation:
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